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BakuTaxi Project: Scope of work

The marketing team of BakuTaxi conducted a study, which revealed that customers do not recognize the BakuTaxi as a separate Taxi brand. They also decided to make 3 types of services: BakuTaxi Airport, BakuTaxi Bus and Standard BakuTaxi in order to increase the workscope and provide more services across the country.

Our task was to create a recognizable logo that will strike at the hearts of Azerbaijani people, and will be also attractive for tourists, representing a very clear, bright and universal identity.

 

We also had to work on the exterior and interior of BakuTaxi cabs, and set a reference point for the company's website and social networks.

After

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Before

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What does BakuTaxi
Logo mean?

We developed a symbol that is transmitting the main idea of the company very accurately. It represents an old style of checker cabs and personifies the Baku city.

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Preview and Identity

Below you can see several brand book mockups developed to demonstrate the way BakuTaxi branding is established and how it works.

What we got?

The first thing that tourists see when coming out of the airport is BakuTaxi cabs branded by our team. This is the first thing that established a certain state of mind about the country overall.

BakuTaxi

Rebranding

Development of Branding, Identity, and Communication for Baku Taxi, National Taxi Service 

CLIENT

BakuTaxi

YEAR

2017

Brand Book

The brand book of the company fully covers the stages of development of the logo, the application of vinyls on the cabs, proper identity application and the layouts creation.